MSN Search has launched a sweepstakes designed to acquire users of its search engine, which is in third place behind Google and Yahoo. Yahoo is reportedly considering lauching promotions of its own to acquire loyal users. Fascinating to see search engines companies edging into classic customer usage stimulation techniques.
According to www.msnsearchandwin.com, consumers simply visit MSN Search and enter search terms as usual. Winners will see a message atop their results along the lines of "You may have just won a free Xbox 360 from MSN - click here to find out." Will be interesting to see if winners click through after seeing the message, which reads like typical spam.
Comments